Short and sweet
Sometimes you don’t need to make things complicated. Just keep the cut simple, the wash clean and let yourself look good.
Our jean skirt is the epitome of keeping it simple.
With a really light acid wash on a dark jean it reminds me of “Stone Gold” Steven Austin.
Practically sold out before it made it out for the rest of the world to see, it comes in 3 lengths – very mini, mini, and midi.
The Hellers in Pnai Plus
Blowin up in Israel!
Check the article out below:
And a translation in English.
From the start, including her final collection at the Shenkar School of Design, Dania Heller has stood out with her prestigious urban style. Since then she has joined her brother Yoram in Los Angeles and together they have formed the family label, The Hellers that is currently being sold in Israel, London and L.A. (ed. note – more cities coming!) The Hellers are a boutique label with items made of shining silk, taffeta, chiffon, cotton and lycra, in bright colors and crazy prints. The collection includes impressively designed dresses that emphasize straightforward design that gives an Alice in Wonderland meets an Electro dance party look a la Lady Gaga (who received a dress from the recent collection that features a big shoulder bow). The siblings have not forgotten about the men either – Dania has designed a select collection of original tailored hooded jackets, which we recommend buying now to keep around for the cooler dates – Pharrell Williams already sports one.
Innit!
Wiggle
Fresh off your move to West Egg, you’re wondering what to wear for your trip to Jay Gatsby’s new Saturday soirees in the city.
Look no further than the Wiggle dress. A cocktail dress in Summer brights made for quickly slipping on (and off). Made of Indian silk and available in Royal Blue, Sour Apple Green, or Hot, Dark and Steamy Pink.
Not into the silks? Go Floral, Goretex, Snakeskin on olive, or classic Black taffeta.
No clutch necessary – you can throw your phone and comme wallet inside the pockets.
With a little dash of The Hellers – multicolored ties.
Cream Puff
In the land of The Hellers, there are few things we like more than desserts. We have a sweet tooth (sweet teeth?). Guilty as charged.
Our tooth (teeth?) is (are?) so sweet, it carries over to the way we talk to people. If you’re in earshot, you might hear a “Hey there sweetpants!” or perhaps a “Honeybun, pass the souvganiah.”
If you’re really special though, you get the one and only, “Hi Cream Puff.”
Inspired by Jake Ryan’s girlfriend, Barbie on a Tel Aviv Beach and the aforementioned dessert, we present you with this stunning number.
Available in black taffeta with jacquard shapes and purple + blackbrick.
Or hand woven indian silks like apple green, kitty pink, dark hot pink, turquoise and royal blue.
Puffy sleeves with a tie. A ruched mini skirt. And exploding with taste and style, the Cream Puff.
